Word: mouth
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...days - like, until yesterday - movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours. Friday is the new weekend...
...around these marketing challenges, promoters across Asia are sponsoring rising talents and relying on word of mouth to popularize the game. In South Korea, gaming company AsianLogic is hoping poker will take off among the legions of video gamers in that country. "We're converting Korean [World of] Warcraft players into poker players," says Tom Hall, AsianLogic's CEO. "If we dangle $5,000 in front of them, they'll blog about it." (See 10 things to do in Las Vegas...
...when he arrived at my New Jersey home last month, I was appalled at how he seemed to cling onto me when we hugged, seeking out my shoulders and back like a blind man. He was thinner, the lines around the edges of his mouth tightly drawn and determined southwards. Offering my consolations months after we had all attended the funeral seemed void of sincerity, and I wanted, so badly, to give him more than my sympathy. I wanted him to feel, despite the death of a woman he had served with patience and grace for more than half...
...that happens, health-care providers may have to put their money where their mouth is. They talk endlessly about delivering health care more efficiently and providing better preventive care - two essential factors for the reduction of overall health-care costs - but providers have been discussing the same factors as long as the idea of health reform has existed. Meanwhile, health-care costs, fueled by the "fee for service" model, are growing some 10% annually. In the end, the only way to get change may be to get real about the fact that, no matter how uncomfortable it makes us, health...
...recent Thursday afternoon, there were only about a dozen people looking to buy. At one table, Olga Isakova waited on her first customers of the day, a man and his son who examined a bright blue-and-white nesting doll with curly blond hair and a heart-shaped mouth before putting it down and walking away. "My sales have fallen 10% to 20% since the fall," says Isakova. "I'm only selling the cheap stuff these days...