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Word: microtrendsã (lookup in dictionary) (lookup stats)
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...could make all the difference in the world. According to Penn—a former Crimson editor and the Clinton campaign strategist who in 1996 identified “Soccer Moms” as a key voting demographic—the 75 groups he dissects in “Microtrends?? could have the same effect the Soccer Moms did. That is, each could potentially be the population that wins the next election or the demographic whose wallets advertisers and corporations eagerly strive to empty. But don’t be fooled into believing that the book...

Author: By Denise J. Xu, CONTRIBUTING WRITER | Title: ‘Microtrends’ as Fun as Microeconomics and Half as Relevant | 11/15/2007 | See Source »

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