Word: meyerhoff
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Spectacular Bid races under the black-and-blue silks of Harry Meyerhoff's Hawksworth Farm. "Black and blue," says Meyerhoff, a retired Baltimore real estate developer, "is what happens to horse owners." More accurately, black and blue is what happens to Spectacular Bid's opponents. Winner of the Eclipse Award as the nation's best two-year-old colt last year, the horse has rolled up five straight victories this spring, running away from all challengers in the East. All together, Spectacular Bid has been victorious in ten out of twelve starts. In the latest win, last...
Like Seattle Slew, Triple Crown winner in 1977, Spectacular Bid is an auction-bargain colt with a trainer who has never handled a big-time horse and a jockey whose skills have often been criticized. Owner Meyerhoff made an unspectacular bid of just $37,000 at the Keeneland Sales in the fall of 1977 for the sturdy son of Bold Bidder and grandson of Supersire Bold Ruler (his offspring have won six of the last nine Kentucky Derbies). Meyerhoff now spends $78,000 a year just for premiums on Spectacular Bid's $14 million insurance policy...
...NATIONAL Youth Alliance (NYA) has headquarters in Washington, D. C., but its public emergence occurred at UCLA. Last July 16 NYA kicked off the first of its proposed "Right Power Programs" with a gathering of 500-odd people in that school's Meyerhoff Park. Spokesmen John Hayes, campus leader, and Louis Byers, national organizer of NYA joined David McGinty, head of UCLA's White Student League (WSL) in making the following demands of the university...
...when Tawn Limited, a subsidiary of McKesson Laboratories, the giant drug wholesaler, bought the production and distribution rights. Until then, Cupid's Quiver was produced by Joseph Laboratories in Los Angeles, a tiny, one-product firm formed this year by Hylton Socher, a public relations man, and Harvey Meyerhoff, a graphics designer. They had acquired the product from Michael Intrator, a musician, who had developed it. For a time, he sold Cupid's Quiver through ads in the Los Angeles Free Press and other underground newspapers...
...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...