Word: meyerhoff
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Dates: during 1960-1969
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...when Tawn Limited, a subsidiary of McKesson Laboratories, the giant drug wholesaler, bought the production and distribution rights. Until then, Cupid's Quiver was produced by Joseph Laboratories in Los Angeles, a tiny, one-product firm formed this year by Hylton Socher, a public relations man, and Harvey Meyerhoff, a graphics designer. They had acquired the product from Michael Intrator, a musician, who had developed it. For a time, he sold Cupid's Quiver through ads in the Los Angeles Free Press and other underground newspapers...
...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...
...went to Vichy France, as head of a privately sponsored Emergency Relief Committee ostensibly organized to provide money for blacklisted intellectuals, in reality operated for 24 months as an underground railroad, spiriting some 1,500 people out of the country (among them: Painter Marc Chagall, Physicist Otto Meyerhoff) until authorities at last expelled Fry; of a heart attack; in Easton, Conn...
Something for Baltimore. Archetype of U.J.A.'s philanthropists is U.J.A.'s new fund-drive chairman, Baltimore Builder Joseph Meyerhoff, 61. Born in Russia, Meyerhoff went to the University of Maryland Law School, set up shop as a house builder in 1920. During the Depression, he eked out a living as a small-scale real estate operator. Now he runs the Joseph Meyerhoff Corp., a firm that specializes in "community development" projects, averages nearly 600 housing units a year, has helped build Baltimore's four largest shopping centers...
...Meyerhoff spends nearly as much time on civic causes as he does on construction: he is president of the city's Associated Jewish Charities (which last year raised $3,100,000 for worthy causes in both Baltimore and Israel), presides over the State Planning Commission. Although he builds no houses in Israel, Meyerhoff is also president of the Palestine Economic Corp., which has raised $11 million for private investment in Israeli industry since 1948. "In my family," he says, "we took for granted that being a Jew and being interested in what was first Palestine and is now Israel...