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Word: messagesã (lookup in dictionary) (lookup stats)
Dates: during 2002-2002
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Usage:

...method out of 19 that didn’t receive a score of “not at all effective” from any of the respondents. Word of mouth—hearing about something from a friend over lunch, for example—came in second. Clearly, personalized messages??either on the phone, in person, on instant messenger or over e-mail—catch students’ attention...

Author: By Judd B. Kessler, | Title: Getting the Word Out | 11/19/2002 | See Source »

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