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Word: maximize (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...point a rumor spread that the learned judges were thinking of ordering a bathing-suit parade for their own eyes alone. Following the maxim expressed by one woman, "Never trust old gentlemen who are not too old," several mothers of contestants turned to Juan Gualberto Cardinal Guevara for advice. The cardinal gravely informed the tribunal that a bathing-suit parade, public or private, would be contrary to religion and modesty. The girls appeared fully clothed...

Author: /time Magazine | Title: American Beauty | 11/21/1949 | See Source »

...cent into the campaign. The primaries weren't due until next August, but Sims had no machine and knew he made a barn-sized target as the state's only avowed liberal in Congress. A good many wise birds in South Carolina politics, who quote the old maxim "It's not how you stand, but how you run," were ready to wager that the voters would easily remember Hugo Sims and his blue trailer...

Author: /time Magazine | Title: SOUTH CAROLINA: At Home on Wheels | 11/14/1949 | See Source »

However, since some of his regulars are still unable to play both ways, Valpey was unable to give out a starting defensive eleven. Everybody will go on defense, according to that age old maxim that the best defense is a good offense...

Author: NO WRITER ATTRIBUTED | Title: Crimson Eleven Regains Full Power | 10/28/1949 | See Source »

...inconspicuousness, both inside and out, has been the principal feature of the shop ever since one Arthur E. La Flamme first opened its doors and started cutting hair as the fashions of November, 1898, dictated. The enterprising founder, mindful of the French maxim "Cherchez la femme," saw how conveniently his name lent itself to the obvious pun. Hence "Cherchez La Flamme," which, as the years passed, was shortened to a simple "La Flamme...

Author: By Peter B. Taub, | Title: CIRCLING THE SQUARE | 10/24/1949 | See Source »

Almost forgotten Maxim Litvinov "looks as if his braces had broken." Only portly Andrei Vishinsky finds any favor at all. "We don't know," says Tailor & Cutter "what kind of a uniform he's wearing, but it is probably the only one in the world that allows the wearing of a fancy tie. The general effect is most impressive...

Author: /time Magazine | Title: Foreign News: Clothes Make the Communist | 9/19/1949 | See Source »

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