Word: marketing
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Hitching Motorola to one horse - even if it's Google - was a risky but necessary move, as the market-leading iPhone taught consumers to increasingly demand usability in addition to cool hardware, Motorola's traditional specialty. "Software is the star now," says Carolina Milanesi, a Gartner analyst. "The choice of Android was one Motorola couldn't postpone without risking falling further behind or never recovering...
...wireless customers now use smart phones, according to Web research firm Crowd Science, and that portion is growing rapidly. To complement Android, Motorola developed Motoblur, one of the first user interfaces to unite social-networking tools such as Facebook, Twitter and MySpace. "We fundamentally changed our focus from market share to profitability with this new emphasis on smart phones," Jha says. "But that's what our research showed consumers want...
Strong brand recognition, though, will help Motorola recapture market share in Latin America, China and the U.S. Indeed, being a household name is one of the best competitive advantages Motorola retains, making its recent decision to manufacture phones branded with Google's name another questionable one. Already Motorola has had to pull Google from its phones being shipped to China after the search-engine company butted heads with the government in March. "That's O.K. for a less familiar brand like [Taiwan's] HTC," Gartner analyst Milanesi says. "But there is no value to Motorola in making phones for others...
...Lost in the raging debate over the implications of global warming is the fact that one way or another, all companies are going to have to get greener, but companies like Dong and Aurubis are quickly positioning themselves as market leaders. Under the plan Dong announced in September, it expects to increase its proportion of energy production from renewable sources from 15% now to 85% by 2040. At the time of the announcement, the company inaugurated Horns Rev 2, the world's largest offshore wind farm. Some 30 km off the coast of mainland Denmark in the North...
Dong is leveraging its position as the front runner in wind power to put it ahead in another potentially lucrative market: electric cars. Partnering with Shai Agassi's A Better Place, Dong is involved in a plan to store volatile wind power from turbines for electric-car batteries. Today the consumption and production of electricity from wind occur concurrently. Dong is working on a system in which batteries can be charged when cars are used least and when turbine generation is at its highest - at night...