Word: marketing
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...runs an annual bikeathon in Akron and has installed play areas across the country. The Foundation says its mission is to empower children and single-parent families. How could James expect to accomplish these missions and have his good intentions ring true if he abandons Cleveland for a bigger market...
...Then you're unlike the many, many chefs and green-market enthusiasts across the country who constitute the Church of the Ramp. Of course, they don't really gnaw on raw ramps, also known as wild leeks; they pickle them, char them and do a million other artful things with the onion-like stalk, the first green vegetable of spring in much of North America. There is no shortage of enthusiasts, both at home and in restaurants; after all, the Church of the Ramp is one of the fastest-growing denominations in the religion of seasonality. (See a special report...
...seasonality or green-market agnostic, as I am, you may not even know what a ramp looks like. I didn't for a long time, even as a professional food writer. I had some vague notion of them being some kind of wilted green, which isn't too far off the mark; they have a bulb at one end, long green stalks like leeks and leaves at the top. They taste somewhat garlicky. A nice enough plant, you might think, but nothing to get worked up about, right...
That's a perspective shared by Aurubis. According to Drouven, his company's recycling technology provides potentially lucrative opportunities, particularly in a market like the U.S. that has no such facility. But he notes the company has its eye on a bigger picture. "The climate issue is not only a question of CO[subscript 2] emissions but is one of resources, whether it is oil or energy or raw materials," he says. "It is independent of the current status of the U.S. or Europe or China. I'm convinced that in the long run, society will not accept waste." Drouven...
This long-term approach to business and global warming will ultimately effect profits and climate change. Companies that act now will likely be the market leaders in the future. As Denmark's Minister of Climate and Energy, Lykke Friis, explains, "Business, like climate change, is a global challenge and an opportunity. We are in an energy race that will determine international relations. On the one hand, there will be energy exporters, and on the other, those that rely on them...