Word: marketing
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Dates: during 1950-1959
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...trouble is not so much hard-shell racism as pocketbook fear. Many residents are on-the-rise young executives in Loop corporation offices who went into mortgage debt to buy split-levels (average price: $23,000) for their growing families. With the steady rise of the real-estate market, the tightly budgeted family heads (average salary: $9,000) hoped to break even or turn a small profit by the time their companies assigned them to better jobs in other cities. But their hopes did not take into account the secret plans of Builder Morris Milgram of Philadelphia, a crusading businessman...
...Charles de Gaulle who now openly, almost contemptuously, rejects integrated European defense, the very cornerstone of the NATO concept. Upset by this, the smaller countries found a way to assert themselves when De Gaulle proposed that a permanent political consultative body be established within the new six-nation Common Market structure. Fearing this would mean domination by France, Belgium and The Netherlands bluntly vetoed the scheme. "We do not want our country run from the Quai d'Orsay," said one Dutch official...
...pounded relentlessly against import quotas, for the convertibility of sterling, for lower tariffs and more foreign aid. In 1956 the Economist rebuked Sir Anthony Eden, then Prime Minister, for his rash invasion of the Suez; it has challenged Britain's decision to stay out of the European Common Market, and strongly questioned the wisdom of diplomacy by summit conference...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more. When he discovered that General Foods was market-testing the rice, "I thought to myself, now what the hell for? How scientific can you get?" Market testing stopped the next morning, and the product has gone on to become an excellent seller. "At General Foods," says Mortimer...
...other officer had bought or sold C-W stock recently. SEC Regional Administrator Paul Windels Jr. questioned Hurley about the price movements of the stock. Said Windels: "We are investigating to see if this sequence of corporation actions was done deliberately to have an effect on the market...