Word: marketing
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Dates: during 1950-1959
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...market value of the General Investment Fund has grown faster than expenses, from $108 million in 1929 to approximately $595 million by Sept. 30 of this year. In 1958-9 the University received $28,516,505 in gifts for capital and an additional $9,669,260 for current...
...last week, Senator Hubert Humphrey proposed a program of greater economic aid, arms reductions, a review of U.S. trade and tariff policies. Adlai Stevenson will tour Latin America in February. Nelson Rockefeller, the State Department's 1940-44 coordinator of inter-American affairs, recently suggested a single common market embracing the U.S. and the 20 Latin American states. Other high-level concern...
...Toledo's Jeep-making Willys Motors surveyed the Brazilian market and with its distributors in Brazil organized Willys-Overland do Brasil, capitalized at $250,000, more than 50% from the U.S. mother firm, the rest from Brazilians. Now Willys do Brasil is South America's biggest carmaker (110,000 units scheduled for 1960), has a capitalization of $34 million, 55% owned by Brazilians, 35% by Willys of U.S., 10% by French investors. Half of its 6,000 Brazilian workers own shares, 95% of the Jeep parts are locally made, and Brazilians proudly call the product o Jipe Brasileiro...
...Habit Is Everything. As general manager of the RCA Victor Record Division of the Radio Corporation of America, George Marek, 57, ranks as the world's biggest musical merchandiser. In the fiercely competitive, $400 million (retail) record market, Victor claims 25% of total sales. On the Christmas-trade counters last week Victor was pushing both a new Beecham version of Handel's Messiah and the Ames Brothers, a recording of Archibald MacLeish's J.B. and Elvis Presley's newest but possibly fading wails (see SHOW BUSINESS). Marek himself is a dedicated opera lover (among his books...
...strange as anything about the 28 minute film is the fact that its producers -Swiss-born Photographer Robert Frank, 35, and Painter Alfred Leslie, 32-financed it ($20,000) largely through Wall Street's Jack Dreyfus (the Dreyfus Fund) and Stock Market Letter Writer Walter Gutman (Shields & Co.). After its recent premiere at the San Francisco Film Festival, Judge Barnaby (Matador) Conrad declared: "I liked it until Kerouac got the 'smart jacks'-what I send my child to bed for doing." But Producers Frank and Leslie, now busily showing the film to distributors, are confident that...