Word: mainstream
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Dates: during 1990-1999
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...Mart closer to the "clicks-and-mortar" approach to e-tailing. But Balter isn't expecting a watershed event. The company will improve its online operations, he says, "at a pace it feels it needs to go at to win--and it usually wins." Wal-Mart's loyal demographic--mainstream folks, not tech geeks--will be sidling up to spanking-new, sub-$500 PCs from Santa just as the new-and-improved wal-mart.com is making its debut. So Wal-Mart just might be their ride to the party...
...understanding of the biracial and multiracial identity is not just limited to student groups, but extends to the courses offered by the College. Harvard's lack of ethnic studies departments, with the exception of the renowned Department of Afro-American Studies, has been often lamented. Yet even more mainstream minority groups have a wider variety of classes to choose from if they wish to explore their unique cultural heritages...
...Atheists rank pretty low on the food chain in mainstream America," Duraiswarmy says. "It is important, at least on a symbolic level, that this club does exist...
Building one is no cakewalk, however. Sites are difficult to acquire. Prospective residents must spend years in long meetings with architects, bureaucrats and neighborhood groups. They must be willing to put up thousands in advance for units that cost slightly more than mainstream condos. (One-bedroom Southside flats went for $87,000, though the city provided generous loans to the cash poor. Homeowners' dues range from $100 to $150 a month.) And the endless meetings continue after everyone moves in. Instead of delegating to a board of directors or voting, Southside residents, like most cohousers, make every decision by consensus...
Sound like one of those hippie communes that disappeared along with bellbottoms and VW Bugs? It is. Like so many icons of the '60s, they're back now and being marketed successfully to the mainstream. A few still feature free love and organic farming, but what's more common is a form of collective housing built by and for property-owning, car-driving, middle-class former suburbanites...