Word: maidenform
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...difference between the Fox News anchors - you know, blond, put-together - and our people. It's like, 'You know, lady, put on a bra. Would it kill you to put on a bra?'" Moulistas is sponsoring a media training session at Yearly Kos; one can only hope that Maidenform is on the agenda...
...early enthusiast was designer Donna Karan, who was looking for something to wear under her famous body-hugging sheaths. Donna Karan Intimates now offers a sexy but supportive thong ($22 at Bloomingdale's), and others come from Nancy Ganz, Maidenform and Victoria's Secret. Made of lightweight microfibers, the thongs are a far cry from your grandma's breath-stopping girdle. And though some women still find the thongs a little risque, they're getting used to them. Some 37 million thongs were sold in the U.S. in 1999, giving the business a 20% boost in revenues over those...
...biggest outlet-and-discount mall. Situated 15 miles west of Fort Lauderdale, it boasts 2.2 million sq. ft. of name-brand shopping at no-name prices. The parking lot alone covers 170 acres. Two miles of storefronts, 150 in all, include outlets for such status labels as Ann Taylor, Maidenform, Van Heusen, American Tourister and Athlete's Foot, plus such familiar discount stores as Brands Mart and Marshalls...
Since women are the nation's top consumers, advertising has always made them the center of its world. Ads portrayed proper female aspirations: to be a desirable companion, a competent cleaner, a loving mother. The women in ads found fulfillment in the supermarket aisles -- and in Maidenform bras. But as millions began to venture beyond the home in the 1970s, the images had to change. Madison Avenue's women developed minds of their own. Consider the female Honda buyer, who thinks like a man. Or Charlie, reaching out to touch someone. Even romance mirrors complex modern reality: the cute young...
Early next year the Maidenform men will be joined by a mild-mannered guy whose experience with X-ray vision well qualifies him to discuss unmentionables: Christopher Reeve (Superman). Many women surveyed during extensive market research found Reeve "handsome beyond words" and "down to earth." At least, when he was not wearing his cape...