Word: magadanskaya
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...represented at the bar show, as is beer. But in the race to tempt the palates of a generation brought up on mocha frappes--and maybe even, in some cases, grab the sweet-toothed fake-ID crowd--what chance does, say, a fine vodka like the venerable Russian Magadanskaya have against Ciclon, the tequila-and-lime-spiked rum, or Coco coconut-flavored rum, both getting big play at the Bacardi booth? ("There's not another 70-proof coconut rum out there," says Steven Messer, a Bacardi assistant marketing manager.) Or against Atomic X's cloying, vaguely tropical, nonalcoholic energy drink...
...Magadanskaya, the vodka served by Stalin to Truman and Churchill at Potsdam, is smooth and bracing. A sip makes Robert Plotkin of BarMedia, a well-known consultant, say, "Oh, my goodness." But it tastes like ... vodka. Its importer, Sylvia Scherer, of West Import & Export in Kenai, Alaska, is marooned near the back of the hall, far from big corporate booths pushing Stoli Cranberi vodka and Tarantula Azul tequila. Scherer struggles to nail down distribution beyond Alaska, California and Georgia. "One of these days everybody's going to discover us," she says. For now, she swims against a purple, berry-flavored...
Younger Magadanians seem more interested in their present and future careers than the area's sordid past. "That was a sad time, and we feel shame for it," said Galina Fedchenko, a reporter for the regional newspaper Magadanskaya Pravda. "But we don't talk about it very much. It's far in the past." She paused, and added with perhaps more confidence than justified by history, "We know it can never happen again...
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