Word: madison
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Dates: during 1950-1959
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...word for the new season is "special." Although it will not be put to the test until the fall programs start in September, its Madison Avenue magic already echoes through the offices of network executives, clacks from the typewriters of network pressagents. Announced NBC last week: more than 200 hours will be devoted to specials, not only haphazard one-shots, but regular weekly series in prime time (total advertising tab: $57 million...
Smoothly troweled and thoroughly entertaining, North by Northwest wears its implausibilities lightly, bobs swiftly past colored picture postcard backgrounds from Madison Avenue to South Dakota's Mount Rushmore, the U.N. Secretariat to George Washington's wattles. As the story begins. Adman Gary Grant has little on his mind but Trendex and his waistline (he reminds himself to "think thin") until enemy agents mistake him for a U.S. counterspy and kidnap him from a cocktail lounge in the Hotel Plaza. Spy Ringleader James Mason (as polished and heavy as a Kremlin banister) invites Grant to spill all he knows...
Test of Character. In Madison, Wis., the state bureau of personnel advertised for an inspector for the beverage and cigarette division of the state tax department: "Young man with ability to drink moderately on the job when the occasion demands...
...Girl. Shirley MacLaine, a great comedienne, uses all her charm to resist the advertising lures of Madison Avenue laps...
...usually solemn Tchaikovsky Conservatory, two members of the Yale group, U.S. Jazzmen Dwight Mitchell (piano) and Willie Ruff (bass), fractured a cheering, stomping crowd of Russians. In Manhattan, customers waited in long lines to buy tickets for the Russian Music and Dance Festival, scheduled to open this week at Madison Square Garden...