Word: madison
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Dates: during 1950-1959
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Never before had television's "image" (as Madison Avenue likes to put it) been so tarnished in the public mind. It was plain from the hearings on the quiz fixes (see below) that the scandal had not been isolated; both NBC and CBS, all quiz shows in general, and hundreds of individuals were deeply involved. A more disturbing note on U.S. morals, 1959: of 150 quiz witnesses who appeared before the New York County grand jury and swore before God (or on their affirmations) to tell the truth, the whole truth and nothing but the truth, no less than...
...schlockmeister works). There is TV's own form of "payola," which means that relatively few songs are played on the air unless the song publisher is willing to share performance fees with a production official. Not all these practices are confined to TV. But nowhere else have glossy Madison Avenue hucksterism and clamorous carnival showmanship combined with such crass results...
...Madison Avenue's top-drawer advertising agencies have followed the trend; five years ago, agencies spawned 10% of all network shows, now also save on overhead by shopping for their clients among the packagers. The ubiquitous package firms range in size from giants, e.g., Revue Productions Inc., dog-wagging tail of the Music Corp. of America, which grossed $38 million on its filmed series (M Squad, Wagon Train) last year, down to one-shot independents, e.g., Jack (Lassie) Wrather. The range is qualitative as well: Independent Robert Saudek has won Emmys and Peabody Awards for Omnibus, while Warner Bros...
...that a TV network can be run for profit without giving the advertiser control of the programs. British sponsors buy time on ITV as advertisers buy space in newspapers, can choose their time of day but have no say about the program that backs up their commercials. Hence, unlike Madison Avenue ad agencies, they cannot dictate the kind of "programing concepts" that, originality-wise, may be nowhere, but that, rating-wise, are surefire. Nor can they exert pettifogging censorship; e.g., on one drama show, Ford ordered the producers to kill a shot of the New York skyline because it highlighted...
WHEREVER the truth lay, the thought of Charlie Revson being flabbergasted was almost more than Madison Avenue and the cosmetics industry could bear. When it comes to business, Revson not only knows all the answers, he knows the questions too. To underlings and admen who do not know them, Revson is a merciless taskmaster. He has axed his way through seven different ad agencies in the past three years, rubbed off dozens of account executives. At one time his executive turnover was so great that people who stayed at Revlon a year, so the story goes, got together...