Word: lauren
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Dates: during 2000-2009
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...missed his first wife/second mother's roast chicken and chocolate layer cake. He's missed sharing nuclear family time with Jane and their three grown children, Lauren (Caitlin Fitzgerald), Luke (Hunter Parrish) and Gabby (Zoe Kazan), who look and act as though they've been ordered from the J. Crew catalogue. So what's in it for Jane? We understand that she wants the validation of finally hearing her husband admit he made a mistake. The second wife, Agness (Lake Bell), is a huge disappointment: temperamental, with "a big job," a demanding child who diminishes Stepdad Jake every chance...
Next spring Polo Ralph Lauren is planning virtual shows for its less-expensive Lauren line as well as its children's line. But the company isn't ready to present its most prestigious line, the Ralph Lauren collection, online. "It's certainly up for debate," says Lauren. "It's making us think differently about how we show our product and how we can show the Ralph Lauren collection...
...cost of a fashion show has become prohibitive," says David Lauren, Polo Ralph Lauren's marketing chief. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show." The result is that many designer-initiated brands - including the less-expensive lines, like Donna Karan's DKNY, that are presented during New York Fashion Week - are rethinking the traditional fashion show. This fall the British designer Alexander McQueen made a splash by live-streaming his Paris show on his website. The season before, Louis Vuitton live-streamed its show...
...Rugby, Ralph Lauren's collegiate brand, will show its holiday collection in an online fashion show that Lauren calls a mix between Harry Potter and Rock Band. Instead of walking down a real runway, the models will be walking on a treadmill in an office with a green screen behind them. Once the clip is produced, a virtual backdrop will be superimposed so that it will look as though the models are walking through New York City or a college campus, or jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand...
...that designers can close the six-month gap between the show and the products' availability. Ideally, consumers who watch a show online would then be able to click on a product they see and buy it immediately. "Now we can serve the industry and our customer simultaneously," says Lauren, "which is critical to the survival of this industry...