Word: lampoon
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Dates: during 1980-1989
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Mediagate, which goes for $12.95 from the Atlantic Monthly Press, followed last year's successful USA Today parody. Former Vice President William L. Oakley '88 of the Lampoon, a semi-secret social club that occasionally publishes parodies, said the McPaper spoof sold 1.2 million copies...
Although officially released last week, Mediagate has been in stores since August. Local reports on sales vary. Lampoon President Jonathan F. Fernandez '89 said Mediagate was selling "extremely well...
Oakley attributed the current slow sales to the fact that Mediagate has not yet been publicized or reviewed. David S. Cohen '88, last year's Lampoon president, said the book "looks like it will be quite a big seller," adding that bookstores have ordered 500,000 copies...
...Atlantic Monthly Press, spokes- man Ann Godoff, said she had no definitefigures on sales, saying only that 500,000 bookswere printed and that reports on sales were good.David Mirsky '90 at the Lampoon said thatMediagate is expected to gross $1 million...
Maya Forbes '90 of the Lampoon said that lastyear's newspaper parody was more marketable than abook. "The USA Today parody sold great. It wascheap...$2.50...It was colorful and bright witheasy-to-read short pieces." Mediagate, on theother hand, is a thematic book...