Word: lampoon
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Dates: during 1970-1979
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Though the Lampoon has become big and rich, it has never lowered its scathing comic voice. "What we do is oppressor comedy," is the proud claim of Lampoon Editor in Chief PJ. O'Rourke, 30. "Woody Allen says, I'm just a regular shmuck like you.' Our kind of comedy says, 'I'm O.K.; you're an asshole.' We are ruling class. We are the insiders who have chosen to stand in the doorway and criticize the organization. Our comic pose is superior. It says, 'I'm better than...
...Every Lampoon fan has his own favorite outrageous moment. One occurred in January 1973, when the magazine's cover photo of a puppy with a gun to its head was accompanied by the headline, IF YOU DON'T BUY THIS MAGAZINE, WE'LL KILL THIS DOG. Off-Broadway audiences recall The National Lampoon Show of 1975, in which Gilda Radner playing Patty Hearst machine-gunned Steven Weed. Lampoon writers routinely savage Kennedys, Nixons, Third World peasants and American capitalists. No one, alive or dead, is sacred. The Lampoon's last issue included a fictional letter...
...such tasteless license can come some of the best comic writing in the country. Four years ago, O'Rourke and Kenney edited the Lampoon's most successful publishing project to date (1.6 million copies sold): the 1964 High School Yearbook Parody. A precursor of Animal House (also co-written by Kenney), this work was a replica of a second-rate school annual, right down to the pushy ads for local merchants and the classmates' autographed cliches in the margins. The book is so rich in social detail that it brings a whole fictional town, Dacron, Ohio...
...deserves particular credit for the growth of the Lampoon's diverse enterprises, it is Matty Simmons, 51, the man whom Hoffman, Kenney and Beard approached in 1970. A co-founder of the Diners' Club, Simmons quickly saw the need for the Lampoon. "Even the Soviets had adult humor magazines," he recalls, "but we hadn't had one for 30 or 40 years. Once the Lampoon came out, it was the fastest-growing magazine in the country...
...Simmons who raided Chicago's satirical Second City troupe to bring Belushi to New York for the 1973 revue National Lampoon's Lemmings. He in turn eventually brought along Radner and Harold Ramis (another Animal House co-screenwriter). Then counter-raiding began. For Saturday Night Live, TV Producer Lome Michaels hired away half the cast of Lemmings' sequel, The National Lampoon Show. When Belushi departed, Simmons replaced him with Meat Loaf, then an obscure rock singer...