Word: lampoon
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Dates: during 1960-1969
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...Lampoon cartoons, McClelland developed an incredible distinctiveness of style which is notable for a young artist. When one sees a McClelland cartoon, one knows it without reading his name...
Contrary to rumor, Lampoon editors and ROTC cadets will be accepted in the competition, if they wish to learn how to write, photograph, or sell advertising for the collegiate daily, the source said...
...that there's no humor in this month's issue (at $.50, the Lampoon has at least as many laughs as 5 issues of the New York Times, though it's not as good for starting fires), or that every bit of subtlety inevitably leaves a trail of squashed jokes behind it (as the more-tasteless-than-ever Audio Lab ad on the back cover graphically shows, there are times when an appeal to animal emotions gets nauseating). But there does seem to be an inherent confusion of purpose in the Lampoon's approach to its role as "humor magazine...
Needless to say, there hasn't been an ideal Lampoon for as long as anyone in the world can remember. The problem isn't the chronic lack of belly laughs in a typical issue; wisely deciding that Daffy Duck type humor is best left to the Brattle, Poonies have aimed for something a little more subtle. But as the latest Thanksgiving number shows, the emphasis on subtlety can go a little too far--like when it blots out anything funny...
...first and last pieces in the Turkey issue show the two poles of the current Poonie identity crisis. A purported ad placed by "Gershon Rolnick" is at the end, protesting the Lampoon's anti-contraception march last month. Even though the whole thing smacks a bit of self-congratulatory free publicity for clever pranks, the ad is funny, and one suspects that the Poonies' hearts lie with this kind of straight-joke appeal...