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...late 1990s, Sharp's president, Katsuhiko Machida, was determined to shed the company's image as a mere parts provider, so he approached industrial designer Toshiyuki Kita for help. "Our goal was to create not just a flat TV but a completely new product," says Masatsugu Teragawa, Sharp's corporate audiovisual director. "It had to look nothing like what we know TV to look like...

Author: /time Magazine | Title: Sharp's Way of Reshaping Television | 11/29/2007 | See Source »

Sharp got its flat-screen focus from Katsuhiko Machida, the company's president, who for years fretted that his outfit was doomed to be a second-tier player. When he ran Sharp's television business in the 1980s, Machida says, the firm had trouble competing because it didn't manufacture the most important TV component, the cathode-ray tube. Forced to cobble together parts bought from competitors, Sharp was little more than an assembler, cranking out sets that were always a little too expensive and a little too poorly engineered to attract many customers. It was a dispiriting struggle, says...

Author: /time Magazine | Title: Sharp's New Focus | 9/19/2005 | See Source »

...worth of solar panels last year and expects a 28% increase this year. Sanyo expects a 60% sales increase this year, and at Kyocera, solar panels account for 5% of the company's total sales and 12% of its operating profit. "Solar is a booming business," says Sharp president Katsuhiko Machida, "and it is one of our core targets for growth...

Author: /time Magazine | Title: Rising Sunlight | 8/22/2005 | See Source »

...worth of solar panels last year and expects a 28% increase this year. Sanyo expects a 60% sales increase this year, and at Kyocera, solar panels account for 5% of the company's total sales and 12% of its operating profit. "Solar is a booming business," says Sharp president Katsuhiko Machida, "and it is one of our core targets for growth...

Author: /time Magazine | Title: Energy: Rising Sunlight | 8/21/2005 | See Source »

...Sharp Businessman Your article on Sharp Corp., Japan's hottest electronics firm, and its president, Katsuhiko Machida, showed that slow and steady wins the race [May 9]. That's exactly how Machida overtook Sharp's rivals Sony, Matsushita and Samsung. When Machida was running Sharp's television business in the 1980s, the company was struggling and most people knew nothing about him. But when Sharp brought its liquid-crystal-display TVs to the global market, it began making record profits. To be the best, a company has to have sound knowledge about market demand, design and manufacturing?plus technological strengths...

Author: /time Magazine | Title: Letters | 6/6/2005 | See Source »

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