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...Those same sales staff also offer a key channel for market research, assessing how Master Kong is received in the homeliest neighborhoods. And that all helps further growth. Wei acknowledges that Master Kong has to stay humble. "If you tell people Kang Shifu is a company that makes good coffee, they will never believe it," he says (coffee being too foreign and expensive-sounding). "So our brand extension is limited by our customers." But those customers have been great for Tingyi, especially amid the uncertain economy of 2009, when it was a distinct advantage to be dealing in low-cost...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

Long ago, Jesuit father and finger-wagging mother understood truths that return to us now with what Emerson called "an alienated majesty." The cultural Big Bang of the '60s destroyed the authority of common sense. The homeliest folklore comes back now as a ghost of lost knowledge or else shows up in the polyesters of what liberals dismiss as the "religious right...

Author: /time Magazine | Title: FIFTEEN CHEERS FOR ABSTINENCE | 10/2/1995 | See Source »

...Ascent of Man is determinedly antiromantic. Stability, that homeliest of virtues, was for him the one essential condition for civilization's great leaps forward. His insistence on this point forms valuable corrective to the more dramatic visions of historical development that frequently titillate us today. Bronowski died last August of a heart attack at age 66. The Ascent of Man is an excellent introduction as well as a last testament by one of the most valuable travelers between the scientific and the literary Cultures...

Author: /time Magazine | Title: Show Business: Viewpoints | 1/13/1975 | See Source »

...shows how, out of hypnosis, Erickson has drawn a whole bag of ploys that persuade the patient to change himself rapidly. For example, a 250-lb. woman says she is "a plain, fat slob." Erickson takes over: "You are not a plain, fat, disgusting slob. You are the fattest, homeliest, most disgustingly horrible bucket of lard I have ever seen, and it is appalling to have to look at you." He continues insulting her-agreeing with her self-image and exaggerating it. The woman reduces to 140 Ibs., finds work as a fashion artist and becomes engaged...

Author: /time Magazine | Title: Behavior: Svengali in Arizona | 10/22/1973 | See Source »

...chance to collaborate from the start with Architect Olin Stephens on the design of the yacht. Bus agreed, and eight models, 35 modifications, 18 months of tank tests and $750,000 later, Intrepid slid down the ways at City Island, N.Y., last April-the shortest (at 64 ft.), homeliest, most radical and most expensive 12-meter yacht ever built...

Author: /time Magazine | Title: Yachting: The Intrepid Gentleman | 8/18/1967 | See Source »

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