Word: harmsworth
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Dates: during 1970-1979
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...Clay Felker after his humiliating loss of that magazine in 1976 to Australian Publisher Rupert Murdoch. Never can be a very short time in the publishing business. This week Felker will lose another magazine, Esquire (circ. 650,000), which he bought in 1977 with money from British Publisher Vere Harmsworth's Associated Newspapers. Associated is selling most of its interest in Esquire to 13-30 Corp. of Knoxville, Tenn., a small but fast-growing publisher of specialized magazines (New Marriage, Nutshell, Graduate) aimed at readers aged 13 to 30. The firm is half-owned by the Bonnier Group, Sweden...
...appeared quite simple. Felker has spent lavishly to turn the sophisticated men's monthly into a more macho twice-monthly, with expanded coverage of law, business, sports and gadgets of the good life. Yet advertisers remained cool to the venture, losses mounted, and Felker had to give Harmsworth most of his own stock in Esquire in return for more working capital. "The foundation for a successful publication had been made, and I could definitely see the time two years from now when we would be in the black," Felker insisted. "We were putting out a magazine that was working...
...September) is the most irreverent and gossipy. Its inaugural issue, which subscribers receive this week, reads something like an Esquire magazine for lawyers−not surprising, since its editor is Steven Brill, 28. Esquire's law columnist, and American Lawyer's seed money came from Vere Harmsworth's Associated Newspapers, the British backer of Esquire. "Our basic philosophy is nothing about the law. everything about lawyers and lawyering," says Brill. He promises investigative reporting on pettifoggery, news of the constantly shifting tides of power and prestige among law firms, and a regular column critiquing the performance...
...Associated Newspapers Group, Ltd., founded by his uncle Lord Northcliffe and his father; in London. After serving a decade as a Conservative M.P., Rothermere took over the family newspapers and remained a strong force in British journalism until he handed over control in 1971 to his son Vere Harmsworth (now also the chairman of Esquire magazine). Though Rothermere's ultra-Tory Daily Mail trails the late Lord Beaverbrook's Daily Express, it has a circulation of 1.9 million and stays well in the black...
...Winklesque lead time (the January issue is now in preparation) and doubling the magazine's frequency. Felker, 51, is tight-lipped about what else may mark his reign, but emphatic about what will not. Still smarting from his takeover by Murdoch, he has worked out an agreement with Harmsworth, whose firm is putting up most of the purchase price, that he will not be removed while Esquire is successful. Vows he: "What happened with New York will never happen again...