Word: godfrey
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Dates: during 1960-1969
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...promote P. & G.'s Biz, the Chicago advertising agency of TathamLaird & Kudner has flooded TV with spot commercials showing Actor Eddie Albert using the product to remove stubborn berry stains. For Axion, Manhattan's William Esty agency has turned out TV spots starring Arthur Godfrey. He holds up a bloodied table napkin or a child's dress stained by chocolate ice cream and demonstrates how Axion helps clean them. Godfrey was hired, says Ward Hagan, a Colgate vice president, "because he's so sincere and believable...
...Godfrey Rainbird, a 30-year-old British-born emigrant to New Zealand, is pronounced dead after a traffic accident. His wife prepares to don widow's weeds, his children begin to adjust as orphans, his sister flies from England for the funeral. A monogrammed casket is purchased, a cemetery plot arranged for, But there is no funeral. Thirty-six hours after his "death," Godfrey rises from a deep coma, a little shaky but quite ready to resume his life...
Life, however, rejects his resurrection. He is fired from his job as a travel clerk ("Who wants their annual holiday booked by a former corpse?"), branded an anathema by society ("As long as Godfrey were to live and work among people,' each one would be faced constantly with the fact of his own death"), and even resented by his family for the inconvenience of his miracle ("We're Before and After people now," laments his wife). His life after death, not surprisingly, becomes a downhill slide: the authorities strip him of his children, his neighbors stone...
Wells, Rich, Greene got the account in 1967, when Menley & James, which also makes Contac cold capsules, wanted a place in the $2 billion-a-year cosmetics market. At first, the company considered acquiring an existing cosmetics firm. President Peter Godfrey, who knew the then Mary Wells only by reputation, solicited her advice. Counseled Mary: "Don't buy a going concern. You'll get stuck with its image...
Today, at 45, McMahon is still pitching, and the folks are still buying. After six years as Johnny Carson's No. 2 man on NBC's Tonight Show, he ranks as TV's most effective salesman since the heyday of Arthur Godfrey. Besides appearing with Carson, McMahon hosts his own daily game show (Snap Judgment), and is getting ready to appear in his second movie, The Killing Time, in which he will play an F. Lee Bailey kind of lawyer defending a pathological killer. This week he moves up to No. 1 for a day as executive...