Word: gingrich
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Dates: during 1970-1979
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...sale in men's clothing stores instead of on newsstands and cost 50? while the Saturday Evening Post sold for a nickel. It promoted men's fashions, a merchandising emphasis that continues to this day. But a part of the editorial genius of its founding editor Arnold Gingrich was a taste for good writing. At a time when Ernest Hemingway's stories were too unconventional for the Post, Gingrich admiringly sent him free slacks and a windbreaker, and got him as a regular contributor. For Esquire's first issue, Hemingway brought with him Ring Lardner...
...themes sometimes got lost in the variations. During World War II, Esquire concentrated on sports, pinups and adventure fiction; Gingrich, who had left the magazine, had to be invited back to give it intellectual tone again. At this point Hugh Hefner, a circulation promotion writer at Esquire decided to start a magazine of his own, freely borrowing Esquire's formula while gambling that the courts might now be more lenient about nudity. Instead of Esky the bug-eyed lecher as a trademark, Hefner created the Bunny. Facing Playboy's runaway success but unwilling to become a "skin book...
...Virginia Shapard, a wealthy Democrat, lost her race for Congress in Georgia when Republican Opponent Newt Gingrich, a former college professor, accused her of condoning welfare cheating and being out of touch with average voters. Said one newspaper: "If elected, she will be apparently leaving her four young children at home to be reared by the servants...
Thus did Esquire Founding Editor Arnold Gingrich (1903-76) once describe a certain garrulous subeditor who worked on the magazine during the highest of its haute-smartass days nearly two decades ago. Young Felker left Esquire in 1962, but became even more conspicuous in publishing and partying circles by founding New York in 1968, losing it this year in a bitter fight with Australian Sleaze-paper Publisher Rupert Murdoch (TIME, Jan. 17), and then scouring the globe for some new publishing adventure. Last week he found an old one: Esquire...
...acquisition is richer in history than profit. Founded as a high-class men's magazine by Gingrich and two partners, Esquire has been a clever and richly wrought showcase for most major writers of the century, from Thomas Wolfe to Tom Wolfe. But with the rise of raunchier men's books (Hugh Hefner dreamed up Playboy after leaving a $60 a week Esquire promotion-writing job in 1952), and uncertainty about what Esquire's voice should be (the monthly has had four editors in as many years), advertising and circulation have dwindled. Over the past two fiscal...