Word: geran
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Dates: during 1980-1989
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...ultracheap compatibles that lack the service and repair guarantees that higher-priced units offer. In the past 18 months or so, many former customers of IBM have decided that they do not need to buy high-priced machines when more affordable compatibles or clones will suffice. Says Michael Geran, a computer-industry analyst for E.F. Hutton: "The IBM label has lost some of its magic. The three initials I, B, M, no longer justify the price differential...
...merger would allow the two companies to cut expenses by combining their purchasing, research and development, and other departments. More important, the combined bulk of the company could give reassurance to cautious computer buyers, who often prefer IBM simply because it stands so large and secure. Says Michael Geran, who studies the industry for E.F. Hutton: "The merger makes a lot of financial and strategic sense. If this goes through, it could be the start of an acquisition binge" among IBM's smaller rivals...