Word: gelatinous
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Dates: during 1950-1959
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...laboratories are equipped with 19 storage rooms that simulate desert, winter, tropic and arctic climates to test how long products will stand up in each. They have a texturometer that can gauge the chewiness of everything from beefsteak to whipped cream, automatic analyzers that can tell how much gelatin is in a batch of JellO, or what kind of protein is in a piece of meat. The laboratories produced all of the seven new products produced in 1959: butterscotch chips, caramel chips, Buffay (a fortified rice), Instant Yuban (a high-grade coffee), Horizon's Italian Casserole, frozen potato puffs...
...Jell-O ("If the illustrations have changed through the years from molded gelatin desserts and from animals to hungry children to characters out of Andersen and Grimm-and back again to puddings and pie fillings-the personality has never changed. The confidence with which various Jell-O promises have been made has never varied. Even with all the opportunities in more exciting foods, Jell-O advertising has been outstanding in its basic simplicity...
N.C.R.'s restless research has brought some exciting new inventions, such as a carbonless carbon paper (chemically coated sheets that reproduce type on impact). While working on this, N.C.R. discovered a method of enclosing liquid in microscopic gelatin capsules, thus making a liquid look and act like a solid. So treated, castor oil becomes tasteless-because it is covered with gelatin. More than 1,000 companies are investigating the process to see if it can be used for their own products, and the Pentagon has contracted with National to "encapsulate" liquid rocket fuel so that it will pack...
...year ago, when Anderson replaced hearty George Humphrey, it looked to some Republicans as though Treasury might have swapped rock salt for gelatin. Humphrey was categorical, authoritative (said a Cabinet member: "When George speaks, everybody listens"), and dogmatically orthodox. He even inspired last year's hard congressional attack on defense spending and foreign aid by warning that, if spending were not cut, "You will have a depression that will curl your hair...
...successor, Mortimer, was chairman of the star-studded Advertising Council from 1947 to 1950, headed the United Community Campaign fund last year. Under him, each General Foods' sales dollar has brought a pretax profit of 10? v. 7? for its chief competitor, Standard Brands (Chase & Sanborn coffee. Royal Gelatin, etc.), and General Foods' stock has risen from $30 in 1954 to $57 last week...