Word: gardenã
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...Banknorth Garden?? has officially eaten the FleetCenter. Bad timing. The renaming of the FleetCenter occurs at a time when the arena had just gained collective recognition as a Boston landmark; people were finally as accustomed to talking about the FleetCenter as they had been talking about the Boston Garden. Yet now Fleet’s name has been usurped in an awkward attempt to inspire brand loyalty for a new, less-cool sounding company...
...word “garden?? as a link to the arena’s long-lost ancestor is half-hearted and feeble. “Garden?? doesn’t exactly conjure up images of gracefully flowing industrial lines, unadorned steel exteriors, and distinctly 90s-era architecture. But then again, the words “TD Banknorth” don’t really conjure up anything at all. At least “FleetCenter” sounded streamlined and quick. TD Banknorth draws a blank for pretty much everyone, except for those who know that...
...sure, the decision to plop “garden?? down after the “flowing” syllables of “TD Banknorth” was neither hasty nor lighthearted. It was stupid. If TD Banknorth was looking to inspire brand loyalty, it should have re-renamed the arena Boston Garden and then, in the tradition of most halftime shows these days, added a little, semi-noticeable blurb underneath saying “Presented by TD Banknorth.” Exactly why the company thought elongating an arena name to epic lengths would endear goodwill among...
...that Boston’s FleetCenter—the antiseptic home of the NBA’s Celtics—has taken the name of the beloved, parquet-floored “Garden?? that it replaced in 1995, basketball traditionalists are obliged once again to sleep peacefully...
Drew Curtis, a Kentucky native, brought back the “Boston Garden?? designation for one day with a couple grand from his own pocket—and a winning bid on eBay...