Word: frustrations
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Dates: during 1980-1989
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...Reynolds, the second-largest U.S. cigarette maker, is another frustrat- ed American manufacturer. Japanese policies leave just a minuscule 2% of the country's $11.5 billion tobacco market to foreigners. Says Peter Hoult, Reynolds' vice president of marketing: "Some of the government controls are like a land mine. You never know where they'll show up." Not only do the Japanese slap taxes on imported cigarettes to boost some of their prices 40% above Japanese brands, but they have also laid down a phalanx of other barriers. It was not until 1981, for example, that Japan increased the number...
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