Word: fleischmann
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Dates: during 1930-1939
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Ever since Oct. 24, 1929, crinkle-headed, crinkle-mouthed Crooner Rudy Vallée has spread his oleaginous voice on the air waves for Standard Brands Inc. (Fleischmann's Yeast, Royal Gelatin). Their partnership is radio's longest. Radio's first big variety show made Yale-bred Rudy Vallée (real name: Hubert Pryor Vallée) radio's first big-money performer, began radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford...
...bought Julius Fleischmann's 225-ft. yacht Camargo, renamed it Ramfis for his small brown son, announced a private pleasure trip to the New York World's Fair-via Washington. This squeeze play soon brought forth almost all the invitations Dictator Trujillo had yearned for-a gala at the Pan American Union, dinner with Acting Chief of Staff Marshall of the U. S. Army, audience with Secretary Hull, tea with Franklin Roosevelt. Also included in the program was a luncheon by Haiti's Minister Elie Lescot, to prove that Haiti has forgiven Trujillo for his troops...
...Margaret Bourke-White, the Duke of Windsor, Myrna Loy, Prince Louis Ferdinand of Germany, James Roosevelt, Lowell Thomas, Elizabeth Arden and Ina Claire are not ashamed of having gone in the front way. Altogether the school handles 3,000 pupils a day. As result of a tie-up with Fleischmann's yeast (a mail order course for 81 yeast labels), Arthur Murray has acquired 350,000 correspondence students since last March. House organ of Murray's, edited by his wife, is called the Murray-Go-Round...
Last winter, while balletomanes gasped in the sidelines, the Ballet Russe de Monte Carlo split itself neatly into two rival ballet organizations. To one of them, newly backed by several midwest socialites including Yeast-Tycoon Julius Fleischmann under the name World-Art, Inc., went famed Choreographer Leonide Massine. Also to be drawn under the World-Art aegis was the Monte Carlo Ballet of Monte Carlo. To the opposite camp, sup ported by Prince Serge Obolensky and cohorts of Manhattan socialites, went rangy Colonel de Basil, a great deal of scenery and the right to produce most of the important ballets...
Eloped. Joseph White Wilshire III, 23, son of the president of Standard Brands Inc.; with Anna Falck, 22, niece of Standard Brands's Vice President Paul W. Fleischmann; to Elkton, Md. Young Wilshire, whose hobby is driving his own fire engine, was received by his family after the elopement with open arms. "She is," they said, "an utterly delightful girl...