Word: fireproof
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...tell you that if a low-budget movie makes it into theaters, it's a miracle. But when Alex and Stephen Kendrick say that, they mean it literally. The Kendrick brothers, ministers at Sherwood Baptist Church in Albany, Ga., are the writers, producers and directors of the surprise hit Fireproof. Shot on a $500,000 budget with an all-volunteer cast and donated sets and locations, their drama about a fire captain trying to rekindle his marriage made $6.8 million in its opening weekend at the box office, coming in fourth overall, between a Samuel L. Jackson thriller...
...relationship drama with no spectacular special effects or A-list stars, Fireproof has succeeded by speaking to an audience that has often eluded studios - devout Christians. The subject - saving a marriage - is universal, but the film's themes are decidedly theological...
...Since Fireproof's release Sept. 26, audiences have sent hundreds of e-mails to the filmmakers describing renewed vows and reconsidered divorce plans. The Kendricks also wrote The Love Dare book, which was originally just a plot device in the movie, and rushed it into print in time for Fireproof's release. The book is now No. 12 on Amazon's best-seller list...
...Christ in 2004 that church-goers are also movie-goers, Hollywood studios have tried to tap into the faith market. Disney's Chronicles of Narnia films have gained traction with Christian audiences, but no filmmakers have scored with the devout as consistently and economically as the Kendricks have. Fireproof is their third profitable Christian film. The monies they have earned have gone toward building an 82-acre community sports park in Albany...
...radio series The Way of the Master. After seeing Facing the Giants, Cameron asked to audition for the Kendricks' next film. "So often movies that try to incorporate a message of faith are so cheesy and I've been in some of those cheesy movies," Cameron says. "Fireproof isn't that." Instead of a fee, Cameron accepted a donation to his charity, Camp Firefly...