Word: fireproof
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...elicit such differing, intense reactions - for that matter, that even comparing the two might seem incendiary to some Catholics - is one indication how religious belief informs political and social doctrine. Some of that contentiousness has lately seeped into moviegoing. Our texts for today are two indie films, Religulous and Fireproof, that appeal to diametrically opposed audiences. I can't imagine that there'd be a person who could respond to both films the way their makers want. If these movies happen to be playing in adjacent auditoriums at the multiplex, exhibitors might want to set up a police cordon...
...Fireproof is a family drama, made in rural Georgia by two brothers who are evangelist ministers; it teaches that God is the best marriage counselor, and is made for Christian moviegoers. Religulous, a documentary written and hosted by comedian Bill Maher (of HBO's Real Time), deals with the most profound tenets of the major religions, and the idiots who take them seriously; its target audience is left-wing scoffers, infidels if you will - or, as they prefer to be called, the reality-based community. Fireproof wears a badge of sweet solemnity, seeking the audience's empathy for decent people...
...homemade movie by the brothers Alex and Stephen Kendrick, who are ministers of a church in Albany, Georgia, Fireproof finished a surprisingly high fourth in box office receipts on its initial weekend, earning about $7 million. With their coup, the Kendricks beat out a movie by a slightly more renowned brother duo, Joel and Ethan Coen's Burn After Reading; and they did it without George Clooney and Brad Pitt in the cast. The next week's takings added $5.5 million, for a total of $12.5 million and counting. That's a nice haul for a picture with...
...enough to do this,' cause nobody's getting paid anything." The filmmakers relied on a team of 1,200 volunteers, plus a handful of technical crew members working below rate. They also secured a donated train, hospital wing and fire trucks. Rather than the usual TV spots and billboards, Fireproof's marketers invited Christian publications on set and screened the film early for pastors and church groups. "This audience has to actually feel the fabric," says Meyer Gottlieb, president of Samuel Goldwyn Films. "The marketing is more grass roots...
...Since Fireproof's release the Kendrick brothers have fielded meeting invitations from two studios and one TV production company. But they say they're taking a little break from the biz. Says Alex, "We're going to focus on church ministries and our families for the next few months before we dive into our next script...