Word: euro
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Dates: during 1980-1989
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...Western Europe pursues the promise of a more prosperous and safer era, the recent past seems impossibly remote. Only a few years ago, the area's decline seemed assured. Euro-Communists loomed large, Spain's infant democracy was threatened by a military coup, and terrorists operated so boldly that a former Italian Prime Minister was kidnaped and murdered. West Europeans seemed trapped in a twilight zone of economic entropy and declining international influence. After the deep OPEC-induced recession that ushered in the 1980s, millions of workers remained sidelined, victims of an affliction dubbed Eurosclerosis -- a hardening of the business...
...Five years ago, Disney was an ailing movie midget coasting on revenue from its theme parks in Florida, Japan and Anaheim, Calif. Now it reigns as box-office champ. It also produces hit series like Golden Girls, boasts 9,000 rooms in its Florida hotels and plans to open Euro Disneyland outside Paris in 1992. And still Eisner eyes more robust expansion. Typhoon Lagoon, a 50-acre water theme park, premieres next month, followed shortly by a PG-rated night-life district called Pleasure Island and three more hotels with an additional 4,500 rooms. Disney-MGM Studios (the company...
...owners, Steve Rubell and Ian Schrager, the Merry-Andrews who ran the wildly successful disco Studio 54 a decade before (and shared a cell in federal prison for evading taxes on the disco's income). To reinvent everything from door knobs to plumbing, they hired Philippe Starck, a Euro-glitz wild man usually described as a French biker-designer (he is French, rides a big motorcycle and designs things...
...with Eisner at the helm, Disney has not lost its obsessive attention to detail. Eisner aims to impress Parisians with a fluent opening-day speech at Euro Disneyland four years from now, so he has dusted off a college French textbook and hired a French-speaking limousine driver through a want ad. Walking through Disneyland one Sunday afternoon, he peered at the plastic | leaves on the Swiss Family Robinson tree house, noting that they periodically wear out and need to be replaced leaf by leaf at a cost of $500,000. As his family strolled the park...
...that Disney's Golden Age is only beginning. The company will break ground this summer for a $2 billion Euro Disneyland near Paris, which is expected to open in 1992. At the Florida park, Disney is building $1.4 billion worth of new attractions. In animation, the company aims to release one new feature-length fantasy every year, an ambition Walt never achieved. Two are due in 1988: Who Framed Roger Rabbit? in June and Oliver and Company at Thanksgiving time. And coming to a mall near you is a Disney Store in which the company will sell thousands of licensed...