Word: dye
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...personal is the political, as the women on the barricades made us believe, then even choices about how to face old age are going to be loaded. Barbara Kass, a New York City psychotherapist and definitely a citizen of Woodstock Nation in the '60s, feels twinges of guilt about dyeing her long hair at 53. She says, "At 22, getting older absolutely did not cross my mind. The young me would find it shocking that I dye my hair...
...wait! Is it not feminism that allowed these women to become CEOs, Cabinet officers and TV-news anchors in the first place? Before women entered business and the professions in large numbers, they didn't feel as compelled to fib about their age by means of hair dye. So what is the right way, when it comes to hair, to honor women's progress? Conversations with women from Camden, Maine, to Decatur, Ga., and from Flagstaff, Ariz., to Portland, Ore., expose a raw nerve. "If a woman is really old and the dye job is extreme," Cathy Hamilton...
...Interestingly, women apparently aren't as fearful of the negative professional implications of gray as the personal ones. Clairol research reports that the 71% of women who dye their hair do so in order to "look and feel more attractive." Another powerful motivator for gray-haired women to dye, according to Clairol's in-house creative director of color and style, Marcy Cona, is to live the fantasy that they're still 30 or 35 instead of 45 or 60. But rather than sell it as a fantasy or a lie ("Is it true blonds have more fun?"), the postmodern...
...Coloring hair has been intermittently fashionable for centuries, from Egyptian henna to the white-powdered wigs and hair of the 18th century. But it wasn't until the 1950s - when the baby boomers were being born and big cosmetics marketers introduced easy dyes for home use, advertising them on the new mass medium of television - that American women began to dye their hair en masse. Until then, women who colored their hair risked being considered trampy adventurers. Clairol's 1956 advertising - campaign slogan "Does she or doesn't she?" was specifically designed to remove the stigma attached to Mae West...
...been carried maybe a mile in a clay jug on someone's head or brought up from the canal in a goatskin over someone's shoulder. I think tap water is great. Selling water is surely the biggest scam of the century, and Americans have fallen for it. Marjorie Dye, Pasadena, Calif...