Word: diapering
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Dates: during 1960-1969
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...every newborn baby in line for the de luxe set of toilet articles (talcum powder, oil, cologne, cleansing milk, soap and a small embroidered towel) that goes for $35. But those in the market for a single diaper (emblazoned, of course, with the Dior griffe) can get away for only $3; a gold safety pin to go with the Diorpers costs an extra $3. Price, obviously, is of small issue to the small issue of Morocco's King Hassan; his three daughters are regular "Baby Dior" patrons, as are Iran's Prince Reza (for whom Bohan designed...
Enter the Engineers. The effort that went into the Pampers' development was worthy of the creation of a new line of automobiles. Product designers created the company's first disposable diaper in the late 1950s, but it flunked its market tests because the retail price of 10 ? was simply too high for mothers -who make an average of eight diaper changes a day. The problem was then turned over to production engineers, who devised a high-speed, block-long assembly line that brought the price down to 5½?. That is considerably more than the cost of buying...
...commands at least three-quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market is now $1 billion a year, and they predict that disposables...
Nothing Like Fear. Disposables already worry operators of the nation's 400 diaper services, which have an $85 million-a-year share of the market. Such services spare mothers from having to launder diapers, but throwaways have the extra advantage of eliminating malodorous diaper containers. Inevitably, there is a Diaper Service Industry Association, based in Philadelphia. Its executive vice president, John A. Shiffert, says: "I would be less than honest if I told you that the association is not concerned about the competition presented by disposable diapers...
...paper filler is flushed down a toilet, and that it sometimes clogs up plumbing. P. & G. executives contend that clogging seldom if ever occurs. Some time ago, Shiffert's group hired a Manhattan market-research firm, Drake Sheehan/Stewart Dougall, which concluded that the No. 1 need of the diaper service is to develop an odor-free container. That task has been entrusted to the Arthur D. Little Inc., a management-consultant firm, and Shiffert claims that such a container is "about a year away." At the very least, the threat of disposables has inspired the diaper-service industry...