Word: decals
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Dates: during 1950-1959
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...printing by transfer." A special heat-and-pressure machine is attached to standard packaging units, then labels made of gumlike inks are fed into it. The machine's heat releases the ink from the label, presses it firmly onto the Cellophane, in a process much like fixing a decal...
Last week Decalcomaniac Knopf, who calls his product "painting by way of the printing press," offered a new plastic decal that looks like expensive wood. A dozen furniture makers already plan to use the new decals in their winter lines...
...President Knopf's first acts was to set up a laboratory to test new decals. When lizard shoes became the rage, Meyercord soon produced a decal that imitated the real article. Such innovations have expanded Meyercord's sales from $1,500,000 when Knopf took over to $9,300,000 last year, more than a third of the world's decal sales. Net profit rose from $106,139 to $356,500. So widely are his decals used by industry that Knopf thinks his sales are a business barometer, because "we know when tractors are selling like...