Word: cutlasses
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...decade and then underwent massive reorganizations. The fork in the road goes back to those restructurings in the mid-1980s, which had an impact that can be seen clearly in the fate of two high-volume products: GM Europe's VectraCavalier and the domestic company's Oldsmobile Cutlass Supreme. The Olds, which posted sales of 334,000 in 1984, plummeted to 99,898 by last year...
Under the reorganization, the Cutlass Supreme was subsumed into the $5 billion GM-10 project, which also developed versions of the Buick Regal and the Pontiac Grand Prix, all of which shared components with one another. In spite of GM's huge investment in retooling and reorganization, the result was a car line that has failed to excite consumers. Further weakened by a slumping U.S. auto market, the Olds Cutlass has turned into a money loser...
...bringing to market a line known as the GM-10 series, which is designed to compete with Ford's cars for young families: the Taurus, best- selling midsize car in the U.S., and the Sable. The sporty GM-10s have debuted as two-door versions of the Olds Cutlass Supreme, Buick Regal and Pontiac Grand Prix; the four-door models are expected next fall. Already, one of them, the Chevrolet Lumina, is known inside GM as a "Taurus killer." But inasmuch as four-door cars make up 75% of U.S. auto sales, analysts wonder why GM first came out with...
...they walked towards their car, the three were hit from behind by an Oldsmobile Cutlass. The car's driver left the scene initially, police said, but later turned himself in. The case is currently being investigated by the Ontario police, Gunby said...
...some flair with its popular Chevrolet Beretta and Corsica compacts introduced last year. Now the company is gambling $5 billion to gear up its new GM-10 cars for the more profitable midsize market. These front- wheel-drive coupe models of the Buick Regal, Pontiac Grand Prix and Oldsmobile Cutlass (a Chevrolet model is due next year) replace rear-wheel- drive versions. GM engineers have given each of the cars its own distinctive body lines...