Word: custard
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Dates: during 1960-1969
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...Many custard pies have been thrown in the face of the silent-movie business, but few as sour as The Comic. If its advertisements are to be believed, the movie is simply a fond lampoon of Hollywood's pride-and-pratfall epoch. As the film unreels, it becomes in fact a furious editorial about a business that treats its veterans like overexposed celluloid...
Although Mencken shared the fate of the successful satirist-to perish with his enemies-he had fun, while he could, slaying philistines with the jawbone of an ass. Mencken added to the gaiety of nations; he was a great man with a custard pie. Puritanism, the genteel tradition in fiction, Prohibition and even that "Bible of the booboisie and boost-erism"-the Saturday Evening Post -all became his targets...
...former president of the University of California. As he addressed an Indiana University audience on the eve of M-day, counseling nonviolence, someone turned off the lights in the lecture hall. A figure in a gaudy Halloween costume and mask dashed in from a side door and hurled a custard pie into Kerr's face. He scored a direct hit, then raced away. (Collared and later unmasked by police, the masquerader, a onetime student radical, was arrested.) Dr. Kerr calmly removed his glasses and wiped them clean with his handkerchief. "I'd like to ask for equal time...
...whole of Southeast Asia to make way for one gigantic Frosty's, the world's biggest. Then I read that Billy Pilgrim, the hero of Slaughterhouse-Five, the character we identify with and live, helped put together his little empire with a part interest in Tastee-Freeze frozen custard stands. This type of coincidence of inspiration is what kinds my age achieve all the time with Vonnegut...
...liquid or powdered form, whether poured over a plate of chow or curdled in a custard, soybeans have provided the Chinese with their main source of protein for 3,000 years. Some people in the Far East even call the soybean "the cow of China." Fittingly, a Chinese businessman in Hong Kong, K. S. Lo, has hit on the idea of milking a drink out of the bean and building a prosperous business around it. The product, called Vitasoy, has become the new soft-drink craze in the British crown colony...