Word: cupertino
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Dates: during 1990-1999
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...recommendations and then edit the cover letters and resumes that students are told to give to the chosen instructors. There's even strategizing on the art of asking. "Make sure you ask for a strong letter. You have to say strong," Elissa Hull, a counselor in Achieva's Cupertino center, insists to senior Will Chen. If the teacher demurs, she says, Chen should yank back the request rather than end up with lukewarm praise. Achieva keeps its student records in files that look like doctor's folders, with vitals--classes, test scores, deadlines and other information--regularly checked. Then there...
...brilliant, driven man-child running around Apple in sandals and shorts, screaming at underlings while trying to build the perfect digital machine. By most accounts, this image remains more or less correct. He really does show up most days in shorts and surfer Ts. And intelligence reports from Cupertino, Calif., indicate that the infamously fiery Jobs still has, um, anger-management issues. "Anyone who has worked with Steve during his second tour at Apple will tell you that he's as driven, tense and temperamental as he has ever been," says author Alan Deutschman, whose unauthorized portrait of Jobs...
Thus there has been a rebirth of that rare blend of hot tech and cool aesthetics that drew Ive from London to Apple's Cupertino headquarters in the first place. "The first time I used a Mac," he says, "it was so clear that somebody had paid attention to details that nobody else would have noticed. I remember thinking, 'That's remarkable. Why did they care so much...
...Monday morning, and Jobs is onstage at the Flint Center in Cupertino, obsessing. Tomorrow the auditorium will overflow with thousands of Apple loyalists; right now he's rehearsing the killer moment where he says, "Say hello to the new iMacs," and the machines glide out from behind the dark curtain and across the stage. But the current lighting leaves their translucence insufficiently vivid on the gigantic onstage screen. So Jobs wants the lights brighter and turned on earlier in the roll-out. The producer, Steph Adams, speaks into his headset, telling the backstage guys to yeah, just try it again...
...when it's important, but most of the time he leaves us alone." Jobs is the first to admit that his role at the studio is less than hands on. "I don't direct the movies," he grins, making clear that that's precisely what he does in Cupertino. But he insists that this return engagement at the company he founded is just a temporary gig. A decade or two from now, he told TIME last week, "I will not be running Apple...