Word: crosley
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Dates: during 1940-1949
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With well-paced acts, some high-level ad-lib talk and a genial approach, This Is Broadway last week was one of the first of the summer TV sustaining shows to nab a fall sponsor-AVCO's Crosley Division (radios & TV sets). Though gratified by the windfall, Fadiman (who had been against the serious approach from the beginning) had urged all along that Broadway be changed from an hour-long show to its present 30 minutes. "One thing about this show," he once mused, "it's delightfully improvable...
Although more than 100 manufacturers were making TV sets, 90% of the sales still went to the industry's Big Eight (Admiral, Crosley, Du Mont, Emerson, General Electric, Motorola, Philco and RCA). Last winter both big & small manufacturers were booming confidently ahead in the expectation that 1949 was going to be a 2,500,000-set year. This spring they crashed into a roadblock of buyer resistance. By last week, many of the smaller companies were hanging on by their fingernails...
Last week, Cincinnati's Powel Crosley Jr. became the first postwar U.S. auto manufacturer to make a deliberate play for the hot-rod market. He introduced a two-seater "Hotshot" Crosley roadster, looking like a dime-store version of the once-famed Stutz Bearcat (see cut). Although Crosley estimates that not more than one out of 100 owners will use the Hotshot as a racer, he has made it easy for them to do so. Windshield, lights, bumpers and top can be stripped off in a few minutes, readying the car for road or track racing. Its overhead-valve...
Factory-priced at $849, the Crosley roadster will deliver anywhere in the U.S. for less than...
Then he turned to "this man who calls himself Chambers, alias Adams, alias Crosley, alias Cantwell, and was a member of this nefarious, filthy conspiracy for twelve long years." Midway in his diatribe he veered to throw in a shocker. Discussing the secret documents which the State would present, Lloyd Stryker cried in triumph: "We have the typewriter! We'll let these FBIs come over and look at it all they like...