Word: corvair
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Dates: during 2000-2009
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...small-car segment, however, has been a black hole for GM's aspirations over the years, as the Corvair, Vega, Chevette and Cavalier served as mile markers on GM's road to bankruptcy. Thus, the new small cars will most likely receive a skeptical eye from car reviewers. That's one reason GM has retained 77-year-old Bob Lutz to extend his term as vice chairman indefinitely. A large part of Lutz's new job will be to charm some favorable reviews from a wary press...
...opportunity at the company, including bringing in GM's first African American board member, but he was also forced to issue a public apology in 1966 for the company's efforts to discredit consumer advocate Ralph Nader, whose book Unsafe at Any Speed questioned the safety of GM's Corvair...