Word: cooing
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...whole idea is to blow your mind about a grocery store," says Walter Robb, co-president and co- coo of Whole Foods. "This is not your typical grocery store and not your typical shopping experience...
...There is a quality standard that applies to every product in the store," explains A.C. Gallo, the other half of the co-president, co-COO team. That means no artificial colors, additives or preservatives. For meat, it means no antibiotics, hormones and animal by-products in the feeds, including in deli meats. For fish, it means no antibiotics, mercury or PCBS. (Whole Foods owns a seafood supplier on each coast...
...their messages, depending on the time of day. Lamar Advertising, based in Baton Rouge, Louisiana, has converted 75 vinyl highway boards into digital led displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and coo. Reilly plans to put up 200 of those smart boards before the end of the year. That time-shift ability has fresh appeal for even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling...
...true story of Pierre Dulaine (played by Antonio Banderas), a ballroom dance instructor who introduced the art to inner New York City high school students. The dancing is phenomenal, and the movie is a guaranteed good time for a wide-ranging audience. Sexually charged young hetereosexual women will coo over Antonio Banderas, while the more geriatric, or straight male, viewer will appreciate the dancing and witty banter...
...soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and COO. Reilly plans to put up 200 of those smart boards before the end of the year. "This is truly the next revolution in out-of-home advertising," says Larry Steiner, vice president of development for Van Wagner, which owns the sign running the Absolut campaign...