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...frequent, vigorous sex. (He was for all three.) Largely for his fulminations on the last, his racy tabloid, the New York Evening Graphic, which specialized in covering violence and sex, became known as the "PornoGraphic." His legacy is with us even now: it was Macfadden who invented the "composograph" or composite photo, in which the heads of real people in the news are superimposed on the bodies of models posed in compromising positions. He owned magazines, restaurants, resorts--an empire worth $30 million that critics claimed was built on nothing more than "sex and carrots...

Author: /time Magazine | Title: Crazy And In Charge | 12/7/1998 | See Source »

Strange Race. Gauvreau also hit on a way to invent pictures that he called "composographs." He boosted circulation by 100,000 with a composograph showing Rudolph Valentino's arrival in heaven. The faked picture came most sensationally into its own when it illustrated the bedroom horseplay of eccentric Millionaire Edward ("Daddy") Browning and his young bride "Peaches," whose litigious romance was a Graphic bonanza. The couple was shown in composographs that sometimes contained balloon dialogue even for Daddy's pet goose...

Author: /time Magazine | Title: The Press: Tabloid Napoleon | 10/29/1956 | See Source »

...When Graphic Editor Emile Gauvreau lamented that the judge had barred photographers from the sensational Kip Rhinelander annulment case (1925), an artist made a "composograph" -a combination of several photographs-to "show" the courtroom scene with Mrs. Rhinelander stripped to the waist. The Graphic's circulation jumped 100,000 copies...

Author: /time Magazine | Title: The Press: Pastepot Wonder | 2/27/1950 | See Source »

...Graphic "composograph" (faked photograph) upped circulation 100,000 when it was employed to show Rudolph Valentino entering the spirit world...

Author: /time Magazine | Title: The Press: Tabloid Editor's Confessions | 10/6/1941 | See Source »

...Mexican Cinemactress Dolores Del Rio, almost lifesize, in color. ¶A "composograph" (frankly doctored picture) of Gypsy Rose Lee. strip teaser, in conversation with Mrs. Harrison Williams, "world's best-dressed woman." Sample imaginary dialog: Williams: "I never wear the same thing twice. And you?" Lee: "I never put off tomorrow what I can put off today...

Author: /time Magazine | Title: The Press: Look Out | 1/11/1937 | See Source »

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