Word: complexions
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Dates: during 1950-1959
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After reporting that the President's daughter-in-law likes golf, dancing and horseback riding, one Indian newsman wrote delicately that "it is therefore hardly surprising that, though a mother of four, she has the figure and complexion of a teen-ager...
...time, concluded Dr. Knox, for the medical profession to begin an educational campaign on the harmful effects of excess exposure to sun, and advocate use of preparations to ward off both premature aging of the skin and cancer. Blondes, he suggested, can keep that schoolgirl complexion longer if they use powder and makeup bases with built-in chemical sun screens. It was with no hint of boasting that Dallas' Dr. James B. Howell noted: "Texans have the highest incidence of skin cancer in the population of any state...
...pioneered by Campbell's, are not going too well. Heinz dropped them after a brief try; General Foods so far has avoided the field. Dietetic foods have shown little growth, and General Foods has only one product in the dietetic line (D-Zerta), is considering plugging it among complexion-conscious teenagers. The industry agrees that geriatric foods are a promising and challenging field, but so far oldsters have not shown much stomach for foods that seem to set them apart, though they are often forced to eat baby foods. General Foods is looking over the geriatric field, may move...
...four-quarter program, which has been so much discussed, thus seems to have little chance for acceptance. To institute it would probably cause a minor social revolution, at least on the secondary school level, for spreading vacations through the year would change the entire complexion of the student employment situation, now based on the great number of jobs available during the summer when most older workers like to go on vacation. Such a revolution would probably have to occur before any public school system could adopt the proposal on a large scale, for otherwise opposition would be overwhelming...
...prince-and-pauper industry that lost money at a downturn in the economy, the steel industry has become so efficient that it was able to report healthy profits during the recession (1958: $877 million), while operating at only 60.6% of capacity. So much has the industry changed its complexion that steel stocks, once considered a risky speculation in a cyclical industry, are now considered attractive growth investments. As a result, they have been steadily moving up in the stock market until many of them are selling at alltime highs...