Word: colyum
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Dates: during 1930-1939
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...lexicon of permissible slang Mrs. Post, who was once heard to describe a table layout as "lousy," adds such expressions as "O.K.." "swell," "divine," "and how!" "so what?" "you betcha." But she never hears "colyum," "ottawobile," "eggsit," "tomayto," "cult-your" (which she pronounces "cultcha")* in good society. Her pet hate: pretentious circumlocutions such as "permit me to assist you" instead of "let me help...
After marching with other editors & publishers in Manhattan's monster NRA parade (see p. 12) Arthur Brisbane wrote in his Hearstpaper colyum: "Many had not walked so far, nearly a mile and a half, in long years. Roy Howard stood the trip well; Kobler not so well, he is making money rapidly and getting...
...Deal could be expounded and illustrated to the masses. Both Mr. & Mrs. Roosevelt wrote for the gum-chewing Macfadden Press. After inauguration the Roosevelt secretariat was encouraged to talk by radio and write for publication. Professor Moley was most prolific, turning out a "State of the Nation" colyum for the McNaught syndicate, less readable but more helpful than Democrat Al Smith's monthly pieces in the New Outlook. In elaborating their plans last week, Backers Astor & Harriman did not say just what Editor Moley's contribution to their organ would be, but they gave these details...
...year advertising job for a year, then joined the old, respected Free Press (whose first editorial campaign in 1831 was for Michigan's admittance to the Union). His first assignment was to compile and edit its voluminous Centenary Edition in 1931. Also he writes a daily colyum on the editorial page, called "Good Morning," which does not do justice to his ability as a newsman. (Example from a colyum last week: "A feller out in Oklahoma
Editrix Hersey announces revival of the Police Gazette in September as a fortnightly. It will be printed in rotogravure with the old masthead. There will be a comic strip narrating the life of a chorus girl named "Flossie Flip" and a Broadway colyum. Besides sport news, it will contain, in Editrix Hersey's carefully chosen words: "Lots of sex, underworld stuff with a sex angle, and plenty of pictures of semi-nude nightclub girls...