Word: chrysler
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Dates: during 1950-1959
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Automobiles. Detroit is upping its estimate that 6,500,000 to 7,000,000 cars will be sold in 1960, including half a million imports, said W. C. Newberg, executive vice president of Chrysler Corp. No one is now thinking of a range much below 7,000,000 units. Reason for rising optimism: the large number of sales deferred by this fall's steel shortage, plus "the excitement over the new economy cars that has helped to stimulate sales in all other price classes...
...expects to have all divisions operating at full speed by Dec. 18. Chevrolet plans to have 63,000 workers back, producing 40,000 cars a week, by about Dec. 16. The 13 Chevy assembly plants are shooting to break the alltime record of 188,410 cars produced last December. Chrysler Corp. finally had to shut down this week for lack of steel, but plans to start up again next week, will recall 38,000 laid-off production workers. Ford Motor Co. is confident that it will be able to get by without a major stoppage...
...wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars in the medium-priced field, which already had 60% of the market. Edsel could sell...
...Edsel died, Ford got ready to put more pep into the Ford line. Next month Ford will begin deliveries of a 360-h.p. engine that is topped among U.S. stock cars only by the 380 h.p. in the Chrysler 3OO-E. Ford's aim is to outdo both Plymouth (330-h.p. top) and Chevrolet (335-h.p. top) with its new engine...
...fewer than four U.S. automakers, Willys, Ford, Chrysler and General Motors, are scrambling for shares of the growing auto market. G.M.'s Holden subsidiary began in 1948 to produce a small car for Aussie markets, sells 100,000 units annually and posted a profit last year of $34 million. National Dairy Products Corp. this year spent $1,600,000 on new plant, was able to declare a $1,800,000 profit, which covered its entire new investment. The story is the same for Cleveland's Lincoln Electric Co., which has nailed down 50% of the market for heavy...