Word: cattleman
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Dates: during 1960-1969
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...first, the word among L.BJ.'s knowing neighbors was: look out. Old Lyndon's reappearance was greeted by a mixture of nervous smiles and wonderment by his weathered-faced cattleman neighbors in the hill country and by the soft-handed politicians and businessmen in Austin, 60 miles away. Johnson, everyone said, would be a whirlwind. With his gargantuan energy and an ego to match, he would be into everything-buying up banks and newspapers, pulling the strings of Texas politics, holding rambling press conferences on everything from cattle prices to Republican snafus...
...investment in ten Coke machines in 1949, Ellman built up a thriving vending-machine and cafeteria business that he sold for $50,000 in 1958. He then sank the proceeds into a modest Man hattan steak house. He redecorated it in dude-ranch western, renamed it the Cattleman, promoted it fiercely with various gimmicks, including free stage coach rides for the kiddies. The weekly gross quintupled, from $12,000 to $60,000, within a year and a half...
...years ago, Ellman decided to expand. For $250,000 he bought control of Longchamps, a New York restaurant chain. He incorporated the Cattleman into the chain, and began buying other restaurants, concentrating on decor. His catering empire now includes 115 restaurants in seven states, and will gross an estimated $75 million this year...
...menu at $1.95 turns out to be cheap Spanish wine. Still, attracted by a $1,000,000-a-year advertising campaign, customers are flocking to Ellman's restaurants in startling numbers. Orangerie serves about 5,200 meals a week, and an offshoot of Ellman's original Cattleman, the Cattleman West, which opened last February, is already serving 1,250 people a day. Those figures are immensely satisfying to Proprietor Ellman, a onetime student of accounting from Brooklyn whose big ambition in school was to become, in his words, "a tycoon." By putting the sizzle ahead of the steak...
...shambling hulk (6 ft. 4 in., 250 Ibs.) of a man with baggy pants. But his opponents know better than to laugh. Foreman combines a superbly skilled legal mind with a brilliant sense of showmanship. In one case, he defended a woman who had killed her husband, a cattleman, because he had flogged her with a whip. As he addressed the jury, Foreman kept picking up the long black whip from the counsel table and cracking it ferociously. By the time he was through, the jury seemed willing to award the lady a Medal of Honor...