Word: caffeine
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Dates: during 1940-1949
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...William T. Knife, creator of Okey-Dokey, a beverage with "just enough caffein in it to be profitably habit-forming...
...Bluebook blues" is not only a fake malady. Exams only intensify what Dr. Bock believes are the ever-present problems of the undergraduate. "Year after year we try to explain, but they don't listen to us," he said. They stay up all night, feeding on coffee, coca-cola, caffein tablets, and benzedrine sulfate." If students would go to bed around 11 o'clock instead of cramming. Dr. Bock feels that they would do better on the exams next morning...
Active learning, that is, studying by writing down notes or really thinking over what one is reading, is many times more effective than passive learning, they explained. The use of stimulants such as caffein or benzedrine is sometimes effective, but there is a let-down afterwards...