Word: brucker
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Dates: during 1940-1949
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...many of our editorial pages," wrote tweedy, 49-year-old Editor Herbert Brucker, "are journalistic quick lunches, manned by short-order essayists . . . What ought to be incisive opinion all too often turns out to be a collection of cliches . . . Is it any wonder that editorials are read by only 49% of the men and 29% of the women...
Most editorialists, Brucker guessed, are moved by the "prophet motive." But the role "calls for more knowledge, time and energy than they possess. Most. . . are so busy that they stay in their offices, read the headlines, and say what they can about the news. No wonder the product is often dreary." Considering the pressures against them, it was also no wonder, he said, that many ducked local controversies and took refuge in faraway topics...
...Editor Brucker's remedy for the U.S. editorial page would probably be too drastic for many publishers: newspapers must break "the habit . . . of attaching themselves to one of the major political parties. This is a hangover from the days when there were many papers, each speaking for a particular faction. Today, when we have few papers, it is their obligation not to be a Dr. Goebbels for any group . . . Our journalistic Jeremiahs must breathe more hellfire and damnation than ever. Only they need to get all the facts, and not just some of them, first...
Hinting that no new Crimson strategy can be expected, Lamar said, "If we used any more plays than last Saturday, I don't know what they would be." The game is scheduled to Pierce, r.t. p.h. Hartman Davis, r.g. l.g., Owens Vicario, c. c., Rautenberg Allen, l.g. r.g., Brucker Woggon, l.t. r.t., Marsanski Morter, l.e. r.e., Schroeder Trumbull, q.b. q.b., Grenahan Fritts, r.h.b. l.h.b., Walz Navin, l.h.b. r.h.b., Billips Cowen, f.b. f.b., Irwin