Word: bjornsen
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...without projects can entertain, preach and irritate - sometimes all at once. They can attract participants and lose them too. Since September, more than 130 people have joined Seattle clotheshorse Sally Bjornsen on her yearlong quest not to buy a single garment other than underwear. But in March, Bjornsen wrote a post about how two fellow self-deprivers had officially given up and how she wished they would tell her their reasons for doing so. "Why not just cheat and then recommit? Why flat out just call it quits?" one commenter asked. "Was it too hard? Too silly...
...answer is probably both. It's difficult, particularly for affluent consumers, to stick to their own arbitrary rules. Bjornsen admits she's fallen off the wagon at least once. Arriving at the gym with no workout pants and with a babysitter already paid for at home, she sucked up the guilt and bought a $98 pair of Lululemon pants. (See 10 big recession surprises...
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