Word: behavioralists
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Dates: during 1971-1971
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...Hicks-White race has certainly not been a very exciting one in terms of the issues or even the personalities involved. But what is interesting are implications of the battle between the old populist campaign approach of Louise Day Hicks and the new computerized "behavioralist" approach of Kevin White. Whether for better or for worse, it seems as if White's computerized campaign will win him the election on November 2 and even more important that this kind of campaign organization will determine the style of future electoral races...
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